So Ad Age emailed me a survey question the other day asking me whether I thought the LonelyGirl15 "campaign" (as it should probably now be referred to) was a stroke of genius or merely yet another manipulative tactic vying for eyeballs. And of course it got me to thinking...
Was this an intrusive campaign or tactic?...Definitely not. Was it ingeniously marketing a product or service? Not really, in my opinion...although it did promote YouTube and bring them a good amount of attention.
So what, in the end, did the LonelyGirl teach us? That certain people are desperate for attention? That you can market via the various new interactive channels if you do so in an out-of-the-box fashion? That we really don't know what to make of UGC and how to utilize it for our benefit?
All of these things remain to be seen, what is clear is that it is a whole new world out there and there is enough room in it, even for the LonelyGirls...
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1 comment:
It is a little concerning.
Are marketers just using new tools and methods to be more deceptive? Or are they figuring out ways to use new tools and methods to add value?
In this case, they were able to garner a lot of attention when they were outed. As people catch on, being outed won't get so much attention, and it may prove the technique to be counter-productive.
Fool me once, ha ha, good one; fool me twice, screw you.
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