Dont get me wrong, like most guys out there, I love my ESPN. Sports Center, Baseball Tonight...the list of quality sports programming in my opinion is second to none.
However, what does not go on and on is the list of adoring words for their online and onsite advertising strategy. The word intrusive does not even begin to describe the tactics, this site is leading an all out attack on harmless web surfer looking for sports news.
Video pre-roll that cannot be paused or stopped until an initial commercial is run, banner ads the size of Montana. Surely we can find more inventive ways to get the message out and get it in front of someone who actually cares.
I know there are many skillful advertising minds behind the genius that is ESPN...let's start applying that genius online, shall we?
