Mobile for you? Mobile for them? Video for you? Video for them?

Have you ever been set up on a date by an attractive woman? You go into it thinking "Hey, if my date is anything like her, then I'm all set." Never really works out cuz you're thinking, "I'd really like to just go out with the attractive woman that set me up" and you're comparing your date to the attractive "setup-er" the whole time.

I'm envisioning this scenario as I read about mobile advertising (and any interactive advertising for that matter), that serves "related" content alongside the actual content I am interested in.

There seems to be lots of talk at start the year on the feasibility and role of advertising in the mobile space and in video as well.

But I really can't get aforementioned scenario out of my head..."I really just want to go out with the attractive woman!"

I understand serving related content if you are attempting to reach your user as they are in a frame of mind of intent, but does it really serve me, the individual, to have related content served when I am operating in a very confined space (like a mobile device) and I really just want what I want?

Again, I really just want to date the attractive woman! We complicate life so much, don't we...

Is iPhone your phone?

Well, it's coming...and the clammering has already begun. Will the iPhone cater to your needs and focus its technological offering around YOU? To me it appears that it will - your music, your videos, your contacts, your widgets. It truly appears to be a personalization device beyond all others...

Is it the technology behind the device that will make it fly, the popularity of the iPod or the fact that this device is all about you? Can't wait to see, whaddya think?...