Aaaaahhhhh, my eyes!

I'm not in the business degrading people and business models, as a matter of fact I believe that one of the beauties of democracy and capitalism is that they give people the freedom to explore their own visions. That being said, democracy and free speech also give us the right to disagree with, and verbally challenge anything that is not in keeping with our vision.

And since this publication is dedicated to companies and technologies that seek to put individuals in charge of their marketing and advertising, it has to also be dedicated to companies and technologies that are not. So I present to you a company called Aap! (http://www.aapglobal.com/aaprails.php)

A very apropos name in my opinion - it must have been derived from the noise that initialy comes from the mouth of the individual faced with this company's advertising solution. Or maybe it is more of an "aaaaaaaaaaaaahhhh!"

Can this really be the direction we are travelling? Compare this to the solutions and technologies in my previous post from trendwatching.com...

I have to make a plea to those advocating these types of advertising solutions, please, let's not clutter our world any more than it has to be cluttered. It is already cluttered enough. Let's invest our time and energy in solutions that simplify, streamline and beautify.

I like to think that, in the end, the individual will dictate what works and what doesn't work for them. But there are instances when the owners of certain real estate assets or any other asset visible to the public for that matter will take advantage of their space and cash in for a quick buck.

Instead of looking toward these solutions, let's create a long term plan and integrate solutions that work for everyone involved. In the long run it will be cheaper than installing and then un-installing those escalator handrails because you have so many customer complaints...