Searching for a name...or no name

There's a place called the "No Name" Restaurant in Boston down on the harbor. I always thought that was an interesting name for a restaurant and I always wondered - Could they just NOT come up with a name or were they struck my marketing genius by figuring every restaurant has a name that no one can remember, so if we go with "No Name" everyone will remember it?

To this day I still remember it - must have been genius.

So I came across an article today on the success of mobile marketing and some of the conversion rates of mobile v. other direct marketing vehicles:

http://blogs.ittoolbox.com/crm/mediainsert/archives/008094.asp?rss=1

The content of the article was informative but what got me thinking was the article's use of the acronym OOH (Out of Home Advertising) to reference this type of advertising.

I dont think it's the best acronym for this new frontier but it does bring up a good question - should there be some sort of catch phrase or acronym for technologies and companies that focus on putting advertising and marketing control back in the hands of the individual?

Companies like Hypertag, qtags, us at WIP. Do we need a way to reference ourselves like the CRM's or the UGM's of the world have?

Or maybe we need no name at all. If there is going to be a universal reference to consumer controlled advertising and marketing, my vote is NOT for an acronym like CCAM...but maybe we should just let the masses decide...