I believe it was coined before the turn of the Century, but true wisdom rings eternal. This piece of wisdom will certainly live on until the end of time...
So how does this nugget of wisdom apply to us as web users. If we as customers on the web are always right, why is it that we are consistently fighting with advertising that intrudes on our experience?
We have not invited this advertising into our experience, so why are we contending with messages that do not meet our individual preferences? Especially within a medium that should be and can be sculpted around the preferences of the individual very easily.
Now paid search is getting there and is beginning to show the potential of an Internet that is sculpted around my needs, but I am sure I am not the only one that knows it can go even further...
Further into my direct wants and needs, closer to my exact preferences. Let's stop guessing what the customer wants and ask them. After all, they are the ones that are always right...right?
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